Tinder, the Fast-Growing Relationships Software, Taps an Age-Old Reality

Tinder, the Fast-Growing Relationships Software, Taps an Age-Old Reality

WEST HOLLYWOOD, Calif. – As I sat inside the reception of a drab office block here, waiting to feel led up to the penthouse loft of Tinder, the fast-growing relationship software, I realized that every couple of minutes young women would enter the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, then undergo a revolutionary change.

Exchanging out her rubberized shoes for stiletto pumps, they smeared on globs of lip gloss and flung on fabric jackets. After a 30-second garments changes, they were prepared because of their visits at a modeling service on the floor floor. Exact same men and women: two totally different personas.